Tenant blend planning in Hong Kong searching centres
Choi, Luen-yan; 蔡鸞恩
Mcdougal retains every proprietary privileges, (such because patent
rights) and the right to use in foreseeable future works.
Renter Mix Preparing
in Hk Shopping Centres
Choi Luen Yan
Submitted in partial fulfillment in the requirements intended for
the degree of Grasp of Enclosure Management,
The University of Hong Kong
This summer 2013
My spouse and i declare that dissertation, permitted Tenant Mixture Planning in Hong Kong Searching Centres, presents my own work, except wherever due acknowledgement is made, which it has certainly not been recently included in a thesis, feuille or statement submitted to the University or other organization for a degree, diploma or perhaps other certification.
Choi Luen Yan
The effective factors of any shopping hub include the area, accessibility, style layout, renter mix, inside environment and design, features provision. Various scholars claim on the powerful factors of any shopping hub which are both the location or the tenant mixture. According to Abratt ain al. (1985), he pointed out the renter mix was your most important determinant affecting the shopping centres.
Once the buying arcade is strategically positioned in a dominant location with frequent connections to shoppers and the public, renter mix will end up the next most significant factor for the success in the shopping centres. Since Hk has a thorough and easy transportation network, it minimizes the significance of location for any successful buying centre.
The goal of this thesis is to concentrate on the importance of tenant mixture and determinants of tenant mix in full property managing in Hk shopping middle. The objective of this kind of paper accounts for (1) the value of renter mix and (2) one of the most critical determinants of operate mix and (3) making suggestions for selling property supervision.
We have a case study executed in Segno Mall. This mainly focus on several ideas related to tenant mix planning. They included (1) Central Place Theory, (2) Dealer Agglomeration, (3) Store Choice Model, (4) Retail Require Externalities and (5) BidRent Theory. Literature review, interview with renting manager and survey questionnaire are beneath studied to get the result. The sample with this study is taken in form of simple randomly sampling. Interviewees were sucked from the shoppers in Mira Nearby mall. Their views would be summarized for the analysis of your well-balanced renter mix.
The investigation result confirmed that a well-planned tenant blend is necessary this means you will provide positive effects. It first of all identifies the majority of the customers' needs for the location in developing the tenant mix. Point tenants are definitely the most critical determinants which afflicted the appui and choice of the purchasing centre. It can help to generate confident retail demand externalities and differentiation. Second, tenant number of other renters to match while using anchor tenants is essential. In tenant position strategy, landlord is suggested to work with the approach of homogenous agglomeration. Retailers should prevent vicious competition, they should treat them as synergy effect among the operate area.
Meanwhile in order to adapt to the changing environment and survive in the market, frequent reviews in the existing tenant mix is very important. This take action could help the centre to keep competitive electric power among the opponents nearby. As soon as the strategy works, they will have got a great return and rewards including the reinforcement in promoting the corporate image and goodwill for the developers and the tenants. This creates a win win situation.
I would really like to express my gratitude to my boss, Mr. Nelson Yeung intended for his good, valuable assistance and suggestions on my...